The Italian New Wave

— Format promoted by Xplosiva & Club To Club

THE ITALIAN NEW WAVE is a format by Club To Club Festival that promotes the new Italian music creativity worldwide with showcases and focused initiatives.

ITNW features a diverse and carefully selected roster of artists who, with their unique and innovative production, fit perfectly the attitude and style of Club To Club, representing an ideal showcase.
The roster is enriched with exclusive productions commissioned by ITNW, focusing on original collaborations between artists, and encouraging experimentation among the protagonists of the scene thus amplifying its resonance. The promotion of the project benefits from the renewed emphasis on the new and vibrant Italian scene by national media, who follow its developments with increasing interest, as well as foreign ones, that are constantly looking for trends and current phenomena born in traditionally non-core countries for the global music market.

After introducing the concept at its 2011 edition, Club To Club led The Italian New Wave to London, Rome and Milan.

In 2015 the prestigious British newspaper The Guardian has dedicated the opening of the music section of his Guide to a focus on ITNW and its protagonists, investigating their role within the national scene.

The Italian New Wave is also a compilation created by Club To Club in partnership with Bleep, the most imporant boutique store online for independent music, featuring tracks from TINW artists and sold at the special price of 2 euros.

 In 2015 a dedicated show was aired twice weekly on NTS Radio, the most important online-only radio in the world, aired from the Club To Club headquarters during the Festival in Turin. Artists’ own material, inspirations and obscure tracks: 100% Italian music.

In July 2016 ITNW has held its first festival, The Italian New Wave Annual Summit, at former royal residence and UNESCO site Palace of Venaria.

In October 2016, ITNW presented a Boiler Room featuring four of its most important artists, such as Not Waving, Ninos du Brazil, Dave Saved and Petit Singe.

XPLOSIVA: INNOVATIVE PROJECTS & MUSIC CONSULTING

Since 2000, Xplosiva’s visionary spirit took us to devise projects and collaborate with important brands and prestigious cultural institutions, thus maximizing relationships amongst different languages and styles, and involving young Italian and European people who love new forms of creativity.

 

Our main challenge is to work with other subjects that share our vision, inspired by avant-garde and pop cultures.

XPLOSIVA: INNOVATIVE PROJECTS & MUSIC CONSULTING

Since 2000, Xplosiva’s visionary spirit took us to devise projects and collaborate with important brands and prestigious cultural institutions, thus maximizing relationships amongst different languages and styles, and involving young Italian and European people who love new forms of creativity.

 

Our main challenge is to work with other subjects that share our vision, inspired by avant-garde and pop cultures.