— Valle d'Itria International Music Festival
The coming together of Audi and Club To Club gives birth to an event that will transform the map of Italian summer festivals: VIVA! – Valle d’Itria International Music Festival.
From Tuesday 15th until Sunday 20th August, VIVA! will liven up some of the most evocative places in Valle d’Itria: the gorgeous Locorotondo and the charming seaside town of Savelletri.
Starting from the morning, the historic centre of Locorotondo, with its intimate squares lined with immaculate white stone houses, will host a series of talks involving some of the main artists performing at the festival, as well as industry professionals and journalists. These talks will be curated by Carlo Pastore and will involve the festival’s media partners in a fresh discussion on the sound of the future. The highlight of the night programme will be live shows by some of the most influential artists worldwide, in the unique setting of Arena Valle d’Itria – a location prepared for the occasion at the foot of Locorotondo: every night the Arena stage will host performances by three artists, chosen among stars and “next big things” in the international music scene. Among the announced artists, Nicolas Jaar, Dj Shadow, Madlib, Todd Terje and Ghali.
Made with Turné, an event organisation company with strong Apulian roots, with the precious contribution of the City of Locorotondo, Regione Puglia, Puglia Promozione and Puglia Sounds, the festival will also work in synergy with an exceptional Content Partner: the European Institute of Design of Barcelona, in collaboration with whom VIVA! will implement an innovative video-mapping project that will transform the evocative skyline of the old circular village of Locorotondo into an incredible open-air work of art.