— Valle d'Itria International Music Festival
VIVA! Festival has been founded 2017 with the idea of giving life to an innovative event, packed with some of the most important artists in the international avant-pop scene , able at same time to maintain a strong connection with one of the most fascinating areas of the Southern Italy, Valle d’Itria. The project is built upon the engagement of the territory, involving different locations to represent at its best the panoramic and architectural beauties of this Region.
The first edition of VIVA! Festival has animated from 15th to 20th of August 2017 the historic village of Locorotondo and the surrounding area. A great success obtained thanks to the sinergy between Turné and Club To Club and the prestigious partners such as Audi.
40.000 attendees overall, 2000 of which from abroad,over 30 artists, among which Nicolas Jaar, Jolly Mare, Todd Terje, Madib , Dj Shadow , the first Boiler Room Valle d’Itria and 47 journalists from the most important national newspapers , thanks to the support of Regione Puglia, di Puglia Promozione e di Puglia Sounds and the other partners Valle d’Itria Top Quality Wines , Lavazza, Absolut, Nutella, ReRed Bull, Nastro Azzurro, Berwich, Sartoria Latorre, Mana, Wrangler e Audi.
ITALIA ’18 ,second festival edition, will take place from 4th to 8th July always in Valle D’Itria’s magnificent frame.