STONE ISLAND SOUND, curated by C2C FESTIVAL
— Stone Island & C2C Festival together to celebrate contemporary independent music.
Stone Island & C2C Festival create STONE ISLAND SOUND, a new project supporting contemporary music productions. A harmonious set of playlists, record releases and soundtrack for stores with the aim of promoting local scenes and communities while building an ideal world sound map.
Cultural independence, avant—garde and new pop, irregular sounds and original music productions will be the stylistic references that will inspire and guide this project, which regards the current music scene as a multi—coloured and chaotic combination of genres.
STONE ISLAND SOUND will initially define the musical identity of the stores, meant as an expression of the Brand’s own DNA.
Subsequently it will land on Buy Music Club, a platform for creating and browsing lists of music purchasable on Bandcamp, that will be periodically fed by a continuous updating of songs and tracks from the independent music scene.
The partnership between Stone Island and Club To Club—after the first Italian edition of STONE ISLAND PRESENTS, for the Milan premiere of C2C Festival in 2019—continues and strengthens, with a broad and well—structured vision. Both sharing the same culture of experimentation and a special talent in combining the most advanced technological research and human ability.
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